Dealership Appraisal Process

For 42 years GW Marketing Services has utilized a comprehensive and successful methodology to assess the worth of automotive dealerships. We’ve performed more than 550 dealership business appraisals to support transactions, litigation, market consolidation, and other franchise opportunities.

Phase 1 - Purpose for the Appraisal Defined

• Sale or Purchase Price Determination
• OEM Market Consolidation Solutions
• Estate Planning Requirement
• Settlement of Family/Partner Disputes
• Public Municipality Damage Resolution

Phase 2—Relevant Information Collection

• Dealer Financial Statements
• Business Management Performance Reports
• Vehicle Registration & Cross-Sell Data
• Other Relevant Market & Business Data

Phase 3—Market and Financial Analysis

• Review Vehicle Registration & Cross-Sell Analysis
• Develop Relevant Market Area Profile
• Calculate Market Potential
• Develop Financial Analysis & Forecast

Phase 4—Fair Market Value Progression

• Meld Financial Analysis Info
• Provide Market Description to Reach
• Determine Fair Market Value Conclusion

Phase 5—Fair Market Value Opinion