Automotive Super Bowl LI Commercial Performance

At the beginning of the week, we listed all of the automobile Super Bowl commercials. Weren't they enjoyable?  Almost as fun as the game?  Well, you're not alone.  The great data analytics experts from Experian have analyzed the performance of the  automotive SB LI commercials with the target audience.  Here are some of the key findings:

The automotive Super Bowl commerical enthusiast is:

• 1.3 times more likely to be male,
• nearly 60 percent fell between the ages of 26 and 50.
• Moreover, 13.3 percent had children between the ages of 16 and 18.

Not surprisingly, these consumers were more likely to follow particular brand categories than the general population.

1. 60 times more likely to follow Auto Brands
2. 4 times more likely to follow Auto Service Providers
3. 56 times more likely to follow Consumer Electronics Stores

This tech-saavy, car enthusiast audience was also more likely to follow these types of social media handles than the average user.

1. 10 times more likely to follow Sports Organizations
2. 64 times more likely to follow Sports Media Companies
3. 52 times more likely to follow Magazine Brands

Other findings that popped in our recent analysis included:

• Consumers who engaged with these automotive brands on social media the month after the Super Bowl were 1.56 times more likely to reside in Michigan.
• More than 37 percent of these consumers had an average income between $50,000 and $99,999.
• The social media handles for the television shows these consumers were more likely to follow, included Top Gear, 60 Minutes and Baseball Tonight. Perhaps these programs would be great places for the auto brands to continue the conversation with current fans and potential customers.

To see the analysis in detail, click here.