Employee Training is Key for Today's Automobile Dealerships

The Automobile Dealership business is changing quickly and dramatically.  Consolidation and technology are 2 very big reasons for that. In just 3 years the number of large dealer groups with revenue of more than $1 billion doubled from 21 dealership groups to more than 43.  And while consolidation has been happening fast, the amount of time customers actually spend inside dealerships is shrinking with the advent of the internet.  More research happens online and more "conersations" with dealers happen over email.  By the time a customer reaches the dealership they often know what car at what price with what features they want.  In fact a dealership group in Utah has seen this trend and has made it easier for their customers by integrating the online and in-person sales process where most can be done online. 

 

Already there are many things to train delearship employees on including compliance, legal issues and ethics, now more and more employees need to be technically savvy as well as keeping the culture and customer service consistent in large dealership groups. And in the age of the internet, you do not want your employees ending up in a viral video for all the wrong reasons.

 

Here are a few articles we've come across that may be of help to those interested in learning more: