A Mercedes Luxury Pickup?
Can you believe it? A luxury pickup from Mercedes? Mercedes-Benz is jumping into the luxury pickup game, where profits are plentiful. The luxury automotive brand, a division of German automaker Daimler, revealed a premium pickup truck dubbed the X-Class. The company on Tuesday showed off a concept version of the mid-size pickup truck at an event in Stockholm, saying the five-seat ride will hit showrooms in late 2017. But there's a catch. It's not initially targeted at the U.S. market, where customers are fiercely loyal to pickups offered by General Motors, Ford, Fiat Chrysler, Toyota, Nissan and Honda. Daimler identified "key markets" for the X-Class as Argentina, Brazil, South Africa, Australia, New Zealand and Europe.But there's a catch. It's not initially targeted at the U.S. market, where customers are fiercely loyal to pickups offered by General Motors, Ford, Fiat Chrysler, Toyota, Nissan and Honda.Daimler identified "key markets" for the X-Class as Argentina, Brazil, South Africa, Australia, New Zealand and Europe. It was not immediately clear whether any units would be available for sale in the U.S. A spokesperson could not be reached for comment Tuesday afternoon."We will open up and change the segment of mid-size pickups — with the world's first true premium pickup for the modern urban lifestyle,' Mercedez-Benz vans chief Volker Mornhinweg said in a statement. "Our future X-Class will be a pickup that knows no compromise."