Dealer Attitude Survey: Does it impact Dealership Valuations
NADA has published their recent semiannual Dealer Attitude Survey. Lexus, Toyota and Subaru have achieved top overall scores. Any surprises? Lexus has retained the top overall spot for the past six surveys (three years)! And has scored in the top 5 throughout the last 6 years. Survey results definitely influence the Blue Sky multiple that acquired dealerships receive.
TYSONS, Va. (June 14, 2016) - Lexus ranked No. 1 overall among automotive brands in a recent survey that measured dealer sentiment of franchise value, automaker policies and automaker field staff. Toyota was second, followed by Subaru, Honda, Porsche, Ford, Mercedes-Benz, Kia, Jeep, and Audi. The National Automobile Dealers Association (NADA) Dealer Attitude Survey, which is conducted twice a year, conveys timely dealer sentiment with the goal of encouraging automakers to regularly engage in constructive and beneficial exchanges with their dealers.