Is the Cybertruck the Future of Pickups?

The talk of the town is undoubtedly Tesla’s new electric pickup truck released on November 21. This truck’s design has some serious jaw-dropping powers, with features to match. Elon Musk, CEO of Tesla, has big claims for the new Cybertruck. He says it will outperform the long revered and loved Ford F150 with its hauling and towing options. The highest trim level, the Tri Motor, can go 500 miles on a single charge and tow up to 14,000 pounds. This truck is not slow by any means, going 0 to 60 in just 2.9 seconds.

The design of this truck is rather futuristic, even for Tesla. We expected some groundbreaking designs from Musk, but this is on a whole new level. From the stainless-steel alloy exterior to the many interesting angles and crisp lines that make up this truck, it is something that we have never seen before, except maybe in the movies. Something the average truck does not have is extra hidden storage under the hood and on the sides of the vehicle. No need for burglar-targeted Tonneau covers.

There is an electric truck breakthrough on the horizon for Ford, Bollinger and Rivian. It is predicted that these brands will be Tesla’s biggest competition, in a market that hasn’t faced much competition in the past. Pickup trucks continue to be big-ticket items, and Tesla has chosen a great time to release their first electric truck to the public. If this trend continues, Tesla could be very successful moving forward with its truck venture. The price varies from $39,900 to $69,900 depending on how fancy you want to get. The self-driving add on is just seven grand more. This price range is a surprisingly lower than anticipated, which is comforting to many who aspire to own an electric truck but don’t have $125k to shell out, which is the price of the comparable Bollinger B2.

Tesla’s financials continue to sit on rocky ground. Just after the reveal of the Cybertruck, shares went down by 6 percent. It’s possible that it was just poor timing, but the number only fuels the skeptics that already existed and might have added a few more to the list. Tesla’s financial past has many on the edge of their seats and others with pom pom’s in their hands cheering for more. Although profits were on the rise for 2018 and some debts were paid, there’s still a long line of investors waiting for their ROI. The problem was that Tesla had trouble keeping the costs down for the Model 3, which was supposed to be its “accessible to everyone and fairly priced” model. The price it at $35,000 stretched the automaker thin. Tesla has been entrenched in some sort of vicious cycle of making money just to pay off debt, to taking out more loans with short maturity dates. Could the Cybertruck be Musk’s savior?

This truck may have come as a great surprise, but Musk has been dreaming of this for a long, long time. Ladies and gentlemen, we are in for a treat as we watch this electric pickup phenomenon take hold. There is no doubt that Tesla makes stylish and economical vehicles in many different forms. The true test will be how it all plays out financially and where they end up on the other side.