new

When shopping for vehicles, or anything really, consumers have already been doing most of their “shopping” and research online. This has been happening for years, so the birth of Carvana, Vroom and business like them are no surprise. But the traditional dealer can and should be competing with these online retailers. Online selling is the natural progression of car sales in the 21^st century.

As Millenials and Gen Z become the newest, largest consumer group, dealerships are beginning to rethink the way they do sales. These younger generations aren’t loyal to brands. They choose cars based on quality, reviews, technology and customer service. Because they do their research, it’s important to put your best price out there. Be transparent about the price and the vehicle to build trust.