agency

The way consumers shop has drastically changed over the past few years, especially through the pandemic. But what happens when rapid change becomes a potential burden? Dealers are pondering the future of OEM direct sales and what it means for their profits and their businesses.  

Factory-direct sales may seem like a good shortcut for consumers but, in fact, they only benefit automakers. It is a strategy being used to hurt dealers in the long run and an attempt to wipe them out. Some even predicted dealerships would not exist by 2025… sounds crazy right? 

Agency selling is something that’s been coming down the pipeline for a while. Consumers want a more consistent experience with more online purchasing options while still maintaining that personal touch they get from a dealership. Ten years ago, consumers visited dealerships seven times before making a purchase decision.