Dealers

What we’ve all worried and debated about for essentially the last five years is definitely  being forced upon the dealers by the OEMs.

The past few years have brought a lot of surprises for the automotive industry. While many predicted 2022 would be the year of healing and finding “normal,” Q1 has proven otherwise, and we had been hoping for something that looks “normal” by the end of 2023. This is now looking more doubtful as we continue through 2022.

So what are the trends we’re seeing that are impacting sales?

Some things haven’t changed.

Part of the dealership experience is the warm greeting, one-on-one attention, and closing hand shake at the end of a good deal. Those personal touches are important when a customer is in your store. But… What about before and after?

For what seems like forever, electric vehicles have been talked about as “the car of the future.” Technically this is still true, except the future is here, right in front of us.

Agency selling is something that’s been coming down the pipeline for a while. Consumers want a more consistent experience with more online purchasing options while still maintaining that personal touch they get from a dealership. Ten years ago, consumers visited dealerships seven times before making a purchase decision.