automotive

Many dealers have been doing things the same way for years – Newspaper ads, inbound leads, and posting to Autotrader. But today’s consumer is much different than that of even five years ago.

At the end of 2017, Automotive News wrote an article about its predictions for the automotive industry in 2018. We thought it would be fun to see how close they got with these predictions, so let’s take a look to see how they played out.

Ride-Sharing: Is It Really the Future of Transportation?

Don’t believe everything you see on the news folks! There is an overwhelmingly common misconception that consumers (Millennials especially) are ditching their own ride and hopping into someone else’s! This simply is not true! As Millennials age into the next phase of their life they progress into the same structure people before them always have… owning their own home AND owning a vehicle (which is most likely a crossover or SUV).