GW Blog

The United Auto Workers and Big 3 have been back and forth for several months, but an agreement has finally been made with all three automakers.

Ford is making a bold move by discontinuing all of their sedan models.  The only car that will remain in its lineup is the Mustang. The more efficient and size-friendly Fiesta, Focus, Fusion and Taurus will all be done away with by 2020. Ford CEO, James Hackett seems confident in this decision because it is what the consumer wants, or so he believes. In his eyes, having mostly crossovers, SUV’ and trucks will bring more profit in than including sedans in the vehicle lineup.

Telematics have evolved since the very first automotive GPS system was introduced in 1990, and we’ve come a long way from basic OnStar. Theories of humans being tracked and recorded is becoming less sci-fi and more the norm. Many vehicles now come with built-in GPS, vehicle positioning assistance and more. Some automakers are now giving the option to control your vehicle from your phone. Yes, there’s an app for that.

Many dealers have been doing things the same way for years – Newspaper ads, inbound leads, and posting to Autotrader. But today’s consumer is much different than that of even five years ago.