GW Blog

What does Agency Selling Mean for Car Dealers?

agency selling online experience

Agency selling is something that’s been coming down the pipeline for a while. Consumers want a more consistent experience with more online purchasing options while still maintaining that personal touch they get from a dealership. Ten years ago, consumers visited dealerships seven times before making a purchase decision.

Every Dealership Should have Chat

Chatbot for auto Dealers

As we’ve discussed a lot lately, digitization of the auto industry is here to stay. Part of that is the use of chat on dealers websites. People want quick, simple information, and chat facilitates that.

How to Dealers should use Video to Increase Sales

As Covid-19 pushes the auto industry and the world forward digitally, video is becoming more and more important. Consumers still want to feel connected to retailers and the products, in our case cars, they’re buying. But, they want to do it from a safe distance.

Who is HAAH?

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Is an ESOP the Right Succession Plan for You?

ESOP retirement plan

While we all look forward to retirement (or at least most of us), we don’t like to think about leaving our businesses. Dealer owners invest a lot of time, money, sweat and sometimes tears into their dealerships. Letting that go is hard, but if you have a legacy plan in place, then it will make it easier.

Are new car shortages really a big deal?

new vehicle shortages

It is somewhat old news now that plant shutdowns and virus spikes all over the world have caused production to plummet. Like many things, the effects of shutdowns that began in Q1 have leaked into Q3, continuing to cause issues. Production halts that happened months ago are still being felt by dealers who haven’t had a whole lot of new inventory come onto their lots.

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