GW Blog

Millennial Car Ownership

After years of articles claiming that millennials weren’t interested in vehicle ownership, it turns out the press had it all wrong. No surprise. Ridesharing may have changed how people commute, but it looks like most people across all demographics prefer vehicle ownership.

Dealership Advertising Guidelines

 

In light of the recent FTC lawsuit against Ramey Motors, inc., it’s time to revisit dealership advertising laws. Here are the major points to consider when putting together your ads.

Stay legal. Make sure you’re familiar with all laws and regulations regarding vehicle advertising. There are all kinds of classes and other resources available for this. It can’t hurt to have your lawyer look things over.

Honda to Defend Cars

 

Many are beginning to wonder if cars are a thing of the past. The Detroit Three have all cut back their offerings on cars to push towards the SUV and truck-wanting market, despite 30 percent of the market still being claimed by sedans.

Uber Goes Public, Unsuccessfully

uber driver

 

Uber (and Lyft) revolutionized transportation – cheap rides, the most successful app in the store and pretty much creating digital on-demand work. It can’t lose, right? Wrong, kind of.

Uber went public, the obvious next step for the transportation giant. As the market closed on May 10, the company’s stock was down 7.8 percent from its I.P.O. On Monday, May 13 it plummeted to $37.10 per share, but it has since leveled out. Lyft hasn’t had much luck either. While it initially surged, the luster wore off soon after launching, and it posted a loss for Q1.

New Sales Models Changing the Auto Industry

online auto shopping

 

As Millenials and Gen Z become the newest, largest consumer group, dealerships are beginning to rethink the way they do sales. These younger generations aren’t loyal to brands. They choose cars based on quality, reviews, technology and customer service. Because they do their research, it’s important to put your best price out there. Be transparent about the price and the vehicle to build trust.

Hydrogen Fuel Cells are the Future

hydrogen fuel cell toyota mirai

 

While many carmakers have been putting a lot of blood, sweat and tears into electric vehicle technology, some have been dumping a lot of resources into the hydrogen fuel cell.

Haven’t heard much about it yet? Here’s how it works: You fill the tank with hydrogen (instead of gasoline). Then air is pulled in from the intake, delivering oxygen to the fuel stack. Hydrogen is simultaneously pumped into the fuel stack. This causes a chemical reaction that creates electricity, which is then used to power the motor when you hit the gas pedal.

Auto Trends for 2019 & Beyond

future of auto industry

There are some new trends in the auto industry that may shape the future of the industry. These potential inclinations could change how cars are made, sold and used over the next 5 to 10 years.

Vehicle Sharing

"Disrupters" Lead to Consolidation

Some car dealers are running scared because of “disrupters” in the industry. Carvana, Uber, and new technology like autonomous cars are making some owners feel like it’s time to cash in. But is there a reason to be worried?

Nurturing Your Customers

Nurture sales

 

You spend thousands of dollars a month gaining new customers, getting them in for your specials or deals. It’s working right? People are coming in. They’re buying cars. But, are you nurturing your client pool for future profit? With new car sales continuing to decline, you need to encourage people to come buy again and use your service department.

 

The Reality of Automotive News 2018 Predictions

At the end of 2017, Automotive News wrote an article about its predictions for the automotive industry in 2018. We thought it would be fun to see how close they got with these predictions, so let’s take a look to see how they played out.

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